Overview of Marketing Trends in the UK
In the UK, the marketing sector is fiercely competitive, demanding professionals with a mix of analytical, creative, and technical skills. Understanding the priorities of top marketers is crucial for businesses aiming to attract and retain talent. According to a recent survey:
• 50% of employees prioritise a higher salary.
• 40% seek opportunities to develop new skills.
• 30% value an improved work-life balance.
The Marketing and Creative sectors are grappling with concerns over heavy workloads and the potential for burnout, a shared worry among both employers and employees when it comes to retaining talent in 2024. While Digital and Content Marketing Managers are highly coveted, finding skilled professionals in areas like data analytics and SEO proves challenging. Nearly half of all businesses are planning to expand their permanent and contract staff in 2024, aiming to fortify their teams for the future while maintaining agility.
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